
I don't just design experiences — I build them.
I'm someone who takes initiative and ownership. I focus on driving clarity, solving problems beyond defined roles, and contributing to outcomes that create real business impact — a mindset that's helped me grow in confidence while enabling teams to move faster and deliver better results. I value meaningful collaboration and knowledge sharing: I've delivered design workshops at King Fahd University and actively help teams adopt emerging technologies like AI within my organization. I don't rely on traditional processes when they limit outcomes — I challenge, explore, and take full ownership of what I build. Outside of work, I travel to explore different cultures and perspectives, which continuously shapes how I think and design.

Background & Evolution
My journey into design didn't start with design. I began as a mobile app developer, building and understanding products from a technical foundation. Over time, I transitioned into game design — where I founded my own startup and launched five games. Gaming changed how I think: it taught me to design for engagement, behavior and emotion, not just functionality. That curiosity eventually led me into software and product design, where I could apply the same principles at scale. Since then, I've designed 50+ digital products across industries and markets, focused on simplifying complexity, improving user journeys and delivering real business impact.
Expertise & Skills
Domain Experience
- Telecom & Digital Services — STC Kuwait, STC KSA, Rogers Canada, Telus Canada
- Oil & Gas — ADNOC (Abu Dhabi National Oil Company)
- Banking & Financial Services — Al Rajhi Bank KSA, Orfinex UAE
- Government & Public Sector — Royal Commission for Riyadh City, MCIT Qatar
- Mobility & Transportation — Careem, an Uber company
- Travel & Aviation — Saudia Airlines
- Smart Cities & Digital Ecosystems — TASMU and other government platforms
- Education — Mohamed bin Zayed University of Artificial Intelligence
- Enterprise B2B platforms & portals
- Consumer digital products (B2C)
Core Areas
- UX strategy & product thinking
- End-to-end product design (0→1 and scaling)
- Complex journey mapping & optimization
- User flows, wireframing, high-fidelity design
- Design systems & UX governance
- Heuristic evaluation, UX audit & benchmarking
- People management
- Workshop facilitation & stakeholder alignment
- Data-informed UX decision making
Tools & Capabilities
- Figma (advanced) — design systems, prototyping, component architecture
- FigJam — workshops, journey mapping, ideation
- Miro / Mural — stakeholder collaboration & facilitation
- Jira / Azure DevOps — agile workflows & delivery alignment
- AI-driven design & vibe coding — Claude, Replit, Lovable, Google AI Studio, Stitch, Gemini
- Confluence / Notion — documentation & knowledge management
What I Do When I'm Not Designing
Travel — exploring different cultures and perspectives is something that continuously shapes how I think and design.








Want to see how this thinking shows up in real projects?