Usama Javed
Work

Research-driven design, built for scale.

A showcase of research-driven design and transformation projects built for top organizations across the Middle East and beyond. Each collaboration reflects a structured, insight-led approach — from discovery and strategy to design execution — solving complex challenges at scale and shaping seamless experiences across enterprise, government and consumer ecosystems.

Currently LeadingBanking & Fintech

Nedbank South Africa

Leading the Apply Hub — End-to-End Digital Banking Experience

Led a pod of 4 designers delivering credit cards, personal loans, overdrafts, investments, and account opening journeys — navigating NCA compliance, POPIA, and bureau decisioning logic to turn regulated complexity into trustworthy customer experiences.

Credit CardsPersonal LoansOverdraftsInvestmentsAccount Opening

An active, confidential engagement — no public case study yet.

Ask about this project
4Designers led
5Product journeys
2Customer segments
TASMU — TASMU / MCIT Qatar
Design awardDesign award

TASMU / MCIT Qatar

iF Design Award 2026 + Red Dot Design Award winner — Unifying Qatar's Smart City Intelligence at national scale for MCIT Qatar.

View case study
STC Kuwait — STC Kuwait

STC Kuwait

300+ UX findings turned into a redesigned SIM & device journey — cutting plan-selection drop-offs by 35%.

View case study
RCRC — Royal Commission for Riyadh City

Royal Commission for Riyadh City

Transforming Complex Government Ecosystems into Scalable Digital Experiences — a design system delivered across 12+ government service touchpoints.

View case study
Dubai Holding — Dubai Holding Properties

Dubai Holding Properties

Won the pitch and delivered Dubai Holding's Smart Community Platform UX end to end.

View case study
Saudia Airlines — Saudia Airlines

Saudia Airlines

Redesigning the Flight Booking & Add-ons Experience for Saudia Airlines

View case study